PROJECT NAME
SIPS
ROLE
Graphic Design
Branding
Illustration
CONTRIBUTORS
Amy Genda (Creative Director)
Designed at Center City District
Center City District SIPS is a popular summer happy hour tradition in the heart of Philadelphia, featuring local bars and restaurants offering deals such as half-priced appetizers, $5 wines, $6 beers, and $7 cocktails.
For the 2023 iteration of SIPS, my design approach was to blend the sophistication of upscale bars with the essence of summer. This city-wide marketing campaign included print collateral, social media graphics, and out of home advertising.
